Hi, I’m a B2B copywriter with 8+ years of experience and a graduate degree in writing from Brown University.

I’ve worked in-house with tech companies like Meta, Rallyware, and JobDiva.

I believe in the power of great content to create long-lasting bonds between brands and audiences. I’ve seen (and made) it happen. Let’s work together and build something great.

"Introducing Threads Communities: Find Your People" on Meta Newsroom

Today, we’re introducing communities on Threads. Communities are public, casual spaces where you can exchange unique perspectives and join conversations about topics like basketball, TV, and more.

"Partnering With Artists for the AI Action Summit in Paris" on Meta Newsroom

We believe AI is the modern technology with the most potential to foster creativity, innovation and free expression across the globe.

In celebration of this potential, we participated in the AI Summit Cultural Weekend organized by the Ministry of Culture with the support of the Ministry of Foreign Affairs in France.

"Bringing the Magic of Friends Back to Facebook" on Meta Newsroom

Connecting with friends has been a part of Facebook since it launched.

Over the years, Facebook evolved to meet changing needs and created best-in-class experiences across Groups, Video, Marketplace and more, but the magic of friends has fallen away.

We’ll be adding several “OG” Facebook experiences throughout the year, beginning with the revamped Friends tab.

Forbes article: Autonomous Productivity: What Companies Are Missing About Behavioral Psychology

So dependent on consumer sentiment, retail faces a perfect storm of inflation, leading to depressed customer traffic, stymied supply and workforce shortage.

What should they do?

eLearning Industry article: Creating Positive Brand Personalities with eLearning Tools for the Frontline

As consumers grow pickier and market obstacles multiply, retailers have to decide how they’re going to pare back losses.

Will they automate away their sales force, as some are doing? Or is there another, more human, but also more innovative, approach?

Training INdustry article: AI in Sales training, Its POtential and Its Current Limitations

Today, there is hardly any more popular topic than AI — its current capabilities, its future possibilities, its benefits and dangers.

While AI will certainly be helpful and impactful, not even experts and scholars know what the “AI revolution” will look like ten or twenty years from now, nor when the true “year of AI transformation” will be.

Fleet Feet Case Study

From one store in 1970s’ Sacramento, California, Fleet Feet has expanded over the past fifty years to become a 200-plus-location run shoe powerhouse.

Even as in-store retail struggles, Fleet Feet continues to grow and add franchises, in addition to maintaining their own company-run stores.

Rallyware Blog: Interview with Juan Llopis, Director of Operations at Nike

The COVID-19 pandemic changed retail customer experience, and consumers themselves, in ways we are only now beginning to understand. Any honest discussion of our new omnichannel reality must start with this monumental transformation.

“To be honest,” Juanjo says, “the pandemic boosted and drove our digital revolution – one which we were already having. I’m not talking about eCommerce here. I’m talking about a broader concept. It’s how we as consumers interact with brands – whether we purchase or not is becoming more irrelevant, while the more relevant question is: what is our relationship with those brands?”